In the first phase, Juice Zone plans to open 24 outlets in 2004 and over a 100 in a five-year period, Juice Zone CEO Chad Charles Parkar said. Juice Zone, Mr Parkar said, is not investing directly in the venture. Cogent, however, is making an investment of Rs 1.5 crore over a period of one year, Cogent Intrade, the Indian master franchisee managing director Bhupendra Bagla said.
The company plans to follow a three-model business plan. While Juice Zone Lounges will be spread over 1,000 sq ft, Juice Zone Bars and Juice Zone Kiosks will be 500 sq ft and 200 sq ft stores. Touting hygiene as its USP, the company plans to tap the vast unorganised street vendors too with its latter two models. Hygiene is our huge USP in the Indian market and it makes good sense to convert these unorganised outlets into branded Juice Zone outlets, Mr Parkar said. The products will be priced Rs 20 onwards.
The companys first Juice Zone Lounge outlet is scheduled to open at Gurgoan next month. The chain plans to outsource all its production needs and will focus on building its franchise network in the country. We will focus on operations only, he added.
Juice Zones international product line comprises predominantly beverages like smoothies, freshly squeezed juices and fortified blends. Mr Parkar said these have been customised to Indian needs.