Cable & Wireless To Tap BPO Market

Pune, Sept 17 | Updated: Sep 19 2004, 08:10am hrs
Cable & Wireless India, the 100% subsidiary of Cable & Wireless UK, has kicked off a major market expansion initiative in the country to tap the booming BPO segment with its contact centre services.

The companys entry into this segment has been driven by its UK customers setting up shop in India. Aviva, Prudential and Xansa have set up base and are ramping up operations in India.

The company is now also looking at offering its end-to-end solutions in the BPO industry to other global customers and also to Indian companies, Anirudh Prabhakaran, director - sales & marketing, said.

C&W India had a Rs 42 crore turnover last year and is looking at 70 to75 per cent growth this year and a significant chunk of this would be coming from the contact centre business. C&W has recently put a sales and marketing structure in place with offices in Mumbai, Delhi and Chennai. The company is now moving to Pune, where it will be upgrading its service centre to a branch office with a team of technology people. In Pune, C&W has already signed up with EXL and WNS for their Aviva operations. It has also bagged the Zensar BPO deal.

To support this business and offer global connectivity for voice and data C&W has installed two ATM switches in Hyderabad and Gurgaon and two MPLS switches in Mumbai and Bangalore.

The company will be setting up a ATM switch in Pune by November end.

Prabhakaran said the trend in the BPO industry was to focus on core competencies and outsource the technology designing, architecting, deployment and managing functions. Smaller companies are looking at end-to-end solutions because of the high capital expenditure involved in the technology while the bigger players like Aviva or EXL are looking at it because they are moving to multiple locations and growing at a great speed, Prabhakaran said.