Bullish on India, Adidas to open 100 stores this year

Written by Neha Pal | Neha Pal | New Delhi | Updated: May 20 2010, 04:27am hrs
Adidas India plans to open 100 exclusive style essential stores from the present 30 by the end of this year. Style Essentials is the casual segment of Adidas. Andreas Gellner, managing director, Adidas India, said: The company has already opened 30 exclusive stores for this brand nationwide and plans to reach 100 exclusive stores by the end of 2010.

Gellner said the firm had also tied up with renowned designer duo, Shantanu and Nikhil to create an exclusive range for the brand, called S&N. The exclusive stores present the collection in a trendy and inviting format offering the consumer a highly stylised, young and fresh feel. The S&N line will be positioned independently within select adidas Style Essentials stand-alone store concepts, giving S&N an exclusive creative positioning, said Gellner.