Hedge Equities plans to open 16 branches in Kerala. The promoters claimed that only 5% of the population in Kerala invests in stocks as compared to 40% in Mumbai and Gujarat. The focus of the firm is likely to be south India, where the actor could help in communicating with the target audience.
The newest venture of Mohanlal, a recipient of several national and international awards, follows his forays into seafood, curry powder, hospitality, movies, studios and multiplex construction businesses. He also runs a chain of restaurants in the Middle East called, Mohanlals Taste Buds. He has a stake in a Bangalore restaurant called Haber Market. His business interests also extend to a listed company called Uni Royal Marine Exports where he is the director. However, this company is rarely heard of and traded in the exchanges. Mohanlal also had to sell a curry powder carrying his name after the business ran into supply constraints. The actor drew solace from the fact that he was retained as the brand ambassador and featured in all ensuing endorsements. Contrary to these lacklusture ventures, the movie stars dubbing and television production business is doing fine.