Brihans Natural Eyes US, European Markets

Chennai, January 24: | Updated: Jan 25 2003, 05:30am hrs
Brihans Natural Products Pvt Ltd of the Pune-based Rs 1,000 crore Brihans Group, with interests in pharmaceuticals, steel, IT, education, power, sugar and liquor businesses and natural products, is looking at the US and European markets in a big way. The company has tied up with TSI, a leading OTC (over the counter) distributor in Germany for the purpose.

Cholesterol Reducing Tablet

There's good news for heart patients. Brihans Biotech Pvt Ltd, another group
company of the Brihans Group involved in manufacturing ayurvedic medicines,
is planning to introduce a cholesterol reducing tablet shortly. The product
is currently undergoing extensive clinical trials, according to Mr Agashe.
The R&D department of the company is also developing similar tablets for
diabetes, HIV and cancer, he said.

"Germany will be our base for reaching rest of Europe," said Mr Mandar Agashe, director of Brihans Natural Products. The company would export raw material (aloe vera juice and powder) to Germany, where it will be used to make various beauty and personal care products by its marketing partner TSI, according to him.

The company is also looking at a similar collaboration in the US. Further, it is testing the waters in Australia and New Zealand. With these initiatives, the company expects its export revenues to more than double in the next financial year. Its exports for fiscal 2002, were worth over Rs 1 crore.

Currently, the company exports finished products to a number of countries including Dubai, Malaysia, Sri Lanka, Mauritius, Oman, Thailand and South Korea.

The product-portfolio of the company includes - 12 Herbs Shampoo, Green Leaf multi-purpose Gel; hair loss lotion, anti-dandruff lotion and herbal anti-lice treatment under the `Clean Comb' brand and Oraheal chewable tablets for mouth ulcers.