BPO Firms Tune Into Plasma Products

Bangalore | Updated: Mar 22 2004, 05:30am hrs
With HR managers at BPO firms becoming increasingly concerned about the atmosphere at workplaces, the audio visual (AV) integration industry has something to cheer about.

Interestingly, the quality and manpower focus in the BPO sector has made it a potential market for companies such as Genesis IT Innovations Ltd (GITIL), an audio visual integration solutions provider. BPOs are increasingly using plasmas in monitoring workplaces, training and for in-house communications, according to GITIL.

Speaking to eFE, GITIL managing director Shylakumar Balu said,we are actively marketing the plasma products in the BPO market. It could mean a business of nearly Rs 10 crore for the AV integration sector. The Indian plasma market, he said, was worth nearly Rs 70 crore annually.

Monitoring of each employees work is made possible through a plasma screen wired to individual computers and often mounted on top of a work room seating nearly 100 agents. Plasmas are increasingly replacing television sets and projectors in cafeterias and in conference halls. In the same organisation, the managers could also use wired plasma screens for addressing employees or corporate displays for clients.

GITIL earned a turnover of Rs 14.5 crore in the past year, with nearly Rs 2 crore from BPO segment.