Bombay Dyeing plans US push with Wal-Mart help

Written by Shaheen Mansuri | Mumbai, Oct 5 | Updated: Oct 6 2007, 06:13am hrs
Home textile major Bombay Dyeing is bullish on luxury home textiles, not only in the domestic market but overseas, too. The 129-year old textile firm is in talks with US retail giants Wal-Mart, Costco, and Bed, Bath & Beyond, amongst others, to tap the fast-growing market in that country. The US already enjoys the lion's share of home textile exports from Bombay Dyeing, at 65%. The company exports another 25% to the Middle East, South Africa and Kenya, and 10% to Europe and the UK.

Says SK Gupta, executive director, textile division, Bombay Dyeing, Currently, our export revenues stand at Rs 140 crore. In the next two years, we plan to increase this by another Rs 90 crore. He adds that henceforth, the company will directly approach retail houses and specialty stores in the US instead of approaching importers to enjoy economies of scale.

Currently, the company sells 40% of its home textiles in the domestic market and the rest in exported. Adds Gupta, From November 1 this year, our new textile plant at Ranjangaon, Pune will be operational and the overall production capacity will increase from 35 million meters to 50 million meters.

With the commissioning of the state-of-the-art manufacturing facility at Pune, the company will offer premium quality products across a wide range of home textile, including bed and bath products. With our recent launches like the Sabyasachi Signature Line, Country Romance and Urban Living collections, and a slew of new product introductions in the pipeline, we are fully geared to augment our market leadership across the globe, concludes Gupta.