Besides the Disneyland-Bollywood project, Incredible India marketing is also a focus area for the government. Incredible India cabs, for instance, have begun plying in the UK. A new Incredible India campaign is likely to be launched next week.
The government is in the process of identifying potential markets. While UK is a traditional market, efforts are on to attract tourists from France now. The focus is also on South America and China. With the number of direct flights increasing between India and China, the number of tourists from China is likely to go up, it is believed. An Indian tourism office is likely to be opened in China soon to promote tourist movement.
Interestingly, a tourism ministry official claimed that hotels across the country are running full even after the onset of summer, due to the campaign depicting India as an all-season destination. Earlier, October to February used to be the tourist period. If Dubai can be a tourism destination all through the year, why cant India, asked an official.