Blue Star Gears Up To Strengthen International Presence

Mumbai, Sept 24: | Updated: Sep 25 2003, 05:30am hrs
The Rs 600-crore Blue Star Ltd central air-conditioning and commercial refrigeration majoris gearing up to increase its presence in international markets. For one, the company is eyeing countries such as Vietnam, Cambodia, Qatar and Dubai to set up its major projects in the near future.

Prior to the move, the company has undertaken major air-conditioning projects in Malaysia and Mauritius, Blue Star Ltd president and vice-chairman Suneel Advani told FE.

On the companys plans, Mr Advani said: We are now open for bidding, providing Blue Stars engineering design capabilities, site executives and service engineers to execute major central air-conditioning projects. For the purpose, we are currently in talks with international companies based in these four countries to enter into a tie-up with them. Mr Advani, however, refused to divulge further details.

Mr Advani added that since Blue Star had enough equipment capacity, the company did not have plans to set up central air-conditioning equipment manufacturing facility in the international markets.

As for the Indian market, Blue Star Ltd is planning to penetrate into 25 smaller towns with SEC B population in order to promote Blue Stars window ACs. As part of its marketing strategy, the company is planning to sell its window ACs through retail route. At present, the company has around 500 dealers to sell its products.

Non-metros contribute 30 per cent to our overall sales turnover and metros nearly 70 per cent. Exports contribute eight per cent. At present, we are growing at the rate of 18 per cent per annum. And this trend is likely to continue, Mr Advani added.