BlackBerry Rubus Labs shifts gear to high-end enterprise applications

Written by M Sarita Varma | Thiruvananthapuram | Updated: Mar 6 2014, 09:12am hrs
Rubus Labs, BlackBerrys first Asia Pacific innovation zone located in Kochi Start-up village, will shift focus from consumer applications to the big-billed enterprise applications. Even as the Canadian parent smartphone-maker is going through a financial turbulence, the thrust of its innovation zone in India, in partnership with Start-up Village Kochi, would be come out with more value-propositions.

It wouldnt be the numbers that are significant any more. It would be the quality and the closer relevance to the latest technology, that would be drivers of the Rubus Labs innovation zone, Annie Mathew, director, alliances and business development, BlackBerry, India, told FE.

With Rubus Labs, young entrepreneurs come together to build apps for Blackberry smartphone and scale it up to larger applications. In fact, in May 2012, Alec Saunders, the then VP ( developer relations) had announced $100 million towards building a developer community for the the smartphone, but following the recent changes in the parent company, there had been apprehensions about the commitment going weak.

The start-up village facility would, in the coming years, give more priority to applications in enterprises in the manufacturing, healthcare, education and logistics verticals, which would need more localised applications.