BJP To Use Lahore Victory In Campaign

New Delhi, March 25 | Updated: Mar 26 2004, 05:30am hrs
Indias historic win at Lahore beating arch-rival Pakistan will figure in the BJPs advertisement campaign for the coming elections and will have a special message from none other than Prime Minister Atal Bihari Vajpayee.

The special advertisement campaign was being made by ad agency Lintas, whose personnel were shooting at the Prime Ministers residence on Thursday night for nearly four hours, informed sources said.

The camerapersons of the advertising firm captured some of the finest as well as anxious moments of the Prime Minister while watching the final moments of the match with his family at Panchvati hall inside the Prime Ministers house.

BJP is the client of Lintas which has been preparing all the election campaigns of the ruling party for the forthcoming parlimentary elections.

The promo was also likely to carry a special message from the Prime Minister.

Lintas, which has been in advertising business for several years, was also responsible for advertising of the cricket World Cup of 2003.

PTI