Hindi general entertainment channel (GEC) Star Plus has crossed the 400-GRP (gross rating points) mark to touch 443 GRP in the week ended June 19 (week 25), according to data released by TAM Media Research. This is the highest GRPs recorded by a Hindi GEC in the last three years. The last such record was attained by Star Plus in 2007, when it garnered 447 GRPs. Hindi GEC Colors is at No. 2 with 276 GRPs, followed by ZeeTV at 231 GRPs. Star Plus Tere Liye opened with a rating of 3.8 TVR. Five of Star Plus' shows are in the top 10 list in week 25. Star Parivaar Awards tops the list at 7.2 TVR, followed by Pavitra Rishta of Zee, which has a TVR of 6. Bidayi, Yeh Rishta Kya Kehlata Hai and Pratigya (all on Star Plus) are in the third, fourth and fifth spots respectively, with TVRs of 5.8, 5.7 and 5.5.
Dentsu launches handbook on social media
Dentsu India, has launched a bookthe Dentsu Social Media Handbook . Compiled by the team at Dentsu Digital, the book is essentially a compendium on social media. It elaborates on various components of social media, demystifying certain myths associated with it while showcasing how some social media plans were executed. The book includes interesting global examples from brands like Coca-Cola, Dell, SAP and Uniqlo among others while Indian examples from Aircel, Cadbury and Indian Fantasy League have also been featured.
Jiggy George launches cartoon brands merchandise company
Former executive director of Cartoon Network in India, Jiggy George , has set up his own entertainment companyDream Theatre. The company has bagged licensing rights for Warner Brothers, Discovery Channel, Animal Planet and Chorion and will be rolling out merchandise and a host of other products for the various character brands owned by these channels. This includes the likes of Superman, Batman, Looney Tunes, Tom and Jerry, Scooby-Doo, Harry Potter, Noddy, etc. George believes that the business will grow along with the growth of organized retail.
Whats-On-India gets new look, launches two new shows
Whats-On-India, Indias first TV guidance channel, has a new look. It has also launched new shows My Childs TeeVee, Indias first show on parental TV guidance and First on Whats On, a sneak peek into the upcoming shows.
The new layout has a much slicker look with many new features for its viewers like continuous videos and recommendations, audio-video and ad inventory playing all the time. With the new set-up, the channel also extends entertainment in form of songs, Bollywood content, behind the scenes action, exclusive broadcaster content. The channel has signed exclusive content deals with top channels like Star Plus, Star Network, Zoom, VH1, Warner Bros and Sony Pictures.
Balaji Telefilms rolls out first fiction show on web
ALT entertainment, the content production brand from Balaji Telefilms, will release its first ever fiction episodes on the web which will be made available to the users on YouTube.com, Mid-Day.com and Rediff.com. Bol Niti Bolthe first offering is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show .Each episode shot on webcam will be Nitis video diary about what new has happened in her life. The content will be refreshed twice a week and there will be a total of 17 episodes.
Mercedes magazine to make its debut in India
Mercedes-Benz India is launching a magazine next month. The magazine is positioned as a lifestyle magazine and caters to the company's customer base. "Owning a Mercedes-Benz is beyond owning another car...it's an experience, a lifestyle; a statement in itself. Through this magazine, we intend to nurture the same statement and open it on the canvas of word and colours," said Debashis Mitra, director, sales and marketing, Mercedes-Benz India Merecedesmagazine would have about 100 pages, of which about 20 pages would be dedicated to local content.