Big mobile buzz

Written by Sudhir Chowdhary | Updated: Jun 19 2014, 06:33am hrs
Be it attracting the senior management from well entrenched multinationals or launching affordable smartphones with high-end featureshomegrown mobile brands seem to be making the right moves in the fiercely competitive devices market. Take for instance Lava International, a fast growing company in the mobile handset industry. In a short span, this New Delhi based firm has created a big mobile buzz in the market place. It has launched an aggressive business strategy and introduced a slew of affordable mobile phones with unique apps in order to attract consumers from the urban as well as rural areas.

I still recall the Lava Iris 504Q, a smartphone that is truly hands-free as it understands human gestures. Thats the kind of marketing buzz I am talking about. After all, by adding new features that the competition doesnt offer is an excellent way to compete, isnt it Recently, Lava has extended its Iris Pro series and introduced Iris Pro 20 at R13,999. Theres also the Iris 504Q+, featuring intuitive gesture motion and voice command functionality, priced at R13,990. Both the devices were sent to us for a product review. Let us check them out.

Lava Iris Pro 20

This phone is pretty light at 112 grams, comes in a slim design with 7.7 mm thickness and is backed by a powerful 2000 mAh battery. The first of the product in the Iris Pro series, Iris Pro 30 was launched in January this year and received appreciation from all corners on design and aesthetics. Their new offering (Iris Pro 20) draws a lot in common with Iris Pro 30. This dual-SIM smartphone is lighter than the Iris Pro 30, making it one of the lightest phones in India in 4.7 inch or more screen size category. It has a 7.7 mm thickness courtesy its One Glass Solution (OGS) technology. Its 4.7 inch qHD (540 x 960 pixels) IPS display delivers pretty good viewing experience with 16.7 million colour output display.

The looks are further enhanced by a fully laminated touch panel and a highly scratch resistant Corning Gorilla Glass 2 which is considered to be five times harder than the normal glass. Full lamination eliminates air gaps between LCD and glass and makes it look perfectly black in sleep mode. This also renders more vibrancy to the images in non-sleep mode giving the phone an exquisite look and feel and an exceptional viewing experience to the user.

Similar to Iris Pro 30, the Iris Pro 20 is powered with a fast 1.2 GHz quad core processor and 1 GB RAM. It comes with 4 GB of internal memory that is expandable upto 32 GB with memory card. It features a sharp

8 megapixel auto-focus back camera with LED flash light and zero shutter lag providing various modes such as HDR and Panorama.

The smartphone comes with a long lasting 2000 mAh battery. Content adaptive backlight control (CABC) power saving technology has been implemented in Iris Pro 20 as well for optimised power consumption. CABC technology enables it to last 30% more compared to conventional smartphone batteries. The technology makes the backlight brighter or dimmer depending on the image being displayed ensuring reduced battery consumption. This dual SIM smartphone provides 3G, Wi-Fi and Bluetooth support along with other connectivity features like OTG, USB tethering and EDGE.

In my opinion, the Iris Pro 20 is designed to address a large and important segment of the smartphone market where customers are looking to upgrade to an affordable, easy-to-use, full-featured and technologically competitive phone. It is packed with features that inhabit high-end phones but without the hefty price tag.

Lava Iris 504Q+

The Iris 504+ is a highly innovative and intuitive device that helps you operate the smartphone through gestures and voice commands. It is the successor to the highly successful Iris 504Q which I had mentioned earlier, and comes packed with latest software features and hardware components that offer a great user experience.

Iris 504Q+ takes the gesture motion functionality, the USP of its predecessor Iris 504Q, to the next level. It offers enhanced functionality based on gesture motion and voice control. A user can now capture images just by saying Cheese or Capture from both front and rear camera using the voice command feature. The intuitive gesture motion functionality allows the users to interact with the phone with just a swipe of the hand in the air. It can be used for clicking photos, changing tracks on the music player and video player, switching between screens, tuning FM channels and browsing entertainment gallery on the smartphone. Pretty cool, isnt it

Thats not all. The phones 10 megapixel rear auto-focus camera is powered by Sony Exmor RS sensor having sensor size of 1/3.2 inch allowing enhanced low-light performance. The camera comes with features like high dynamic range (HDR), Geo-tagging, touch

focus, vertical and horizontal panorama capture and face detection. Iris 504Q+ also sports a 2 megapixel front camera for video calling facility.

Adding style quotient, Iris 504Q+ shows off a light and sleek design with 7.9 mm slimness and a metallic back cover. It brings HD experience (1280 x 720 pixels) on a 5 inch IPS screen with OGS display technology promising a superior viewing experience. The phone comes with a highly scratch-resistant and tough Asahi Dragontrail glassconsidered to be six times stronger than normal glass used conventionally.

Lava Iris 504Q runs on Android 4.2.2 Jelly Bean and is powered by a 1.3 GHz quad-core processor along-with Mali 400 MP2 @500MHz graphics unit. It is a dual SIM phone and offers dual standby capability. It packs in

1 GB RAM and an internal memory of 8 GB, which is expandable up to 32 GB via micro-SD card, giving users enough space for applications and multimedia content.

Iris 504Q+ comes with pre-loaded social networking apps like BBM, WhatsApp, Facebook and Twitter. The smartphone also includes Wi-Fi, Bluetooth, Assisted-GPS, and 3G connectivity options with video calling apart from EDGE, GPRS and USB connectivity.

My takeaways: Lava Iris 504Q+ is a neat-looking, fast and easy-to-use device that delivers effortless multitasking. It can serve the purpose of both urban and rural consumers.