Bharti Teletech Launches 2.4 GHz Cordless Phones

New Delhi | Updated: Sep 29 2004, 05:30am hrs
Close on the heels of de-licensing of the indoor equipment in the frequency band of 2.4-2.4835 GHz by the government, Bharti Teletech is launching the 2.4 GHz band cordless phone range. It is launching six models in all, three each under the GE and Beetel brand. They are likely to hit the market by October.

These phones would be marketed across more than 8,200 retail outlets with price bands ranging from Rs 1,195 to Rs 4,995.

These phones are being manufactured out of the companys plants in Ludhiana and Goa. Currently, the company is looking at a target of manufacturing 5 million phones out of these plants by the end of this fiscal. We are looking at manufacturing 10 million phones by 2007-08, vice president and managing director, Bharti Teletech, Rakesh Bharti Mittal told newspersons here.

Bharti Teletech had earlier announced an investment of $1 million in its operations, of which it has already exhausted a major part. We are going to infuse the rest of the fund as well as an additional $30,000 in our operations in the fiscal ending March 2005, chief executive officer (CEO) of Bharti Teletech, Pawan Kapur said. Mr Mittal pointed out that the company might look at external funding in order to fuel its plan of achieving a manufacturing target of 10 million phones by 2008.

According to Mr Mittal, the CT-0 technology would get phased out over the next 12 to 18 months. The 2.4 GHz cordless phones compared to CT-0 based phones would have more voice clarity with no interface from electronic equipment or GSM (global system for mobile communication) phones.

... Explores GSM Manufacturing
New Delhi

Bharti Teletech is seriously evaluating the manufacturing of GSM (global system for mobile communication) mobile handsets out of India. The company is currently studying the feasibility of manufacturing these handsets. It is exploring the option of partnering with foreign handset manufacturers. We will consider manufacturing of the GSM handsets only if we feel confident of selling 4 to 5 million GSM phones in the country. We are evaluating the market after, which we would talk to global manufacturers, vice chairman and managing director, Bharti Teletech, Rakesh Bharti Mittal said.

Bharti Teletech is targeting a revenue of Rs 200 crore for the fiscal ending March 2005 as compared to Rs 168 crore in the last fiscal ending March 2004. Bharti Teletech currently has 32 models of handsets, of which six are based on CT-0 technology. These handsets are include GE brand of handsets. The company is looking at exporting to countries in Asia and Latin America in the coming months.