Beauty Helpline

Updated: Aug 31 2003, 05:30am hrs
THE Bharti Taneja owned Alps Cosmetic Clinic (P) Ltd has started a helpline for those who dont want to visit a parlour regularly for their day-to-day beauty care. There are three trained beauticians and one cosmetologist, excluding me, available on (011) 5159 1414 (in Delhi) for any queries pertaining to haircare, bodycare, skincare and make-up, says Ms Taneja, who has been proferring advice on personal grooming for quite some time now through the print and electronic media.

She adds, While the basic queries on the helpline will be answered by the trained beauticians, the more difficult queries will be referred to and answered by a professional doctor.

The back-end operation of the helpline network will work along the lines of a call centre. Right now, we have two telephone lines, says Ms Taneja. The number given here is a hotline number and by this weekend, well get another line. The caller will not have to make any payment towards consultancy fees.

Our beauty tips will be based on the use of something from the kitchen, says Ms Taneja.

Ms Taneja is also about to launch her own brand of beauty products. The La Aroma range will hit the market early next month. Besides, we are also planning to launch a wide range of aromatic oils for bodycare, haircare and skincare soon.