As reported, Wagon-R is cheaper by Rs 8,000 and the Zen down by Rs 9,500-14,000. The new price tab has meant the end of free 100 per cent insurance worth almost Rs 14,000. Instead, watch out for a new animal, something called 50 per cent free insurance.
Naturally, the cash discount ranging Rs 5-8,000 on the Wagon-R model also stands withdrawn. Dealers offering a Rs 7,500 cash-back scheme on the Zen have backed off too.
A Maruti spokesperson confirmed that after the Monday move, free insurance has been replaced by 50 per cent free insurance. He also confirmed that the Rs 7,500 cash back scheme on the Zen has been terminated.
In another development, Maruti Udyog has effected a marginal hike in prices of all models due to increase in freight rates.
Market analysts said the B (A2) segment has got more and more competitive with Marutis price cuts and an attractive scheme on the Santro. In the hinterland, non-AC variants of the Alto are being pushed to get higher sales numbers.
Maruti Udyog, which had a market share of 45 per cent last year, is targeting 50 per cent in the compact car segment. During April-July, its share stood at 54 per cent of the compact car segment.
The company had launched its new-look Zen recently without tinkering with prices, while a modified version of Wagon-R was introduced a few months back.