Banyan Networks Targets Low-end Router Market

Chennai: | Updated: Jan 21 2003, 05:30am hrs
Chennai-based wireline telecom and Internet technology developer Banyan Networks Pvt Ltd is foraying into the low-end router market. Banyan might be the only domestic telecom and Internet technology developer to make the move into lower-end products. The latest yet-to-be-named product from the companys stable is expected to be launched in two months time and will cost around one-third that of similar products currently available in the market. Banyan is a part of TeNet (telecommunications and computer network) Group at IIT Chennai, headed by eminent technocrat Ashok Jhunjhunwala.

The company has finalised the product design and is currently designing the packaging. We will be ready to launch by March this year, company chief executive officer KV Nair told eFE.

Targeted at small and medium enterprises (SMEs), small office home office (SOHO) segment and individuals, these stand-alone routers will be priced at around Rs 20,000 per unit, he said. The real challenge now would be in distributing and marketing the product, he added. Initially, the product would be launched in South India and then gradually rolled out in the rest of the country in the second quarter of the next fiscal.

According to Mr Nair, the company is assessing the various modes of distributing and marketing the product. It could be sold through systems integrators, a nationwide dealer and distributor network or bundled with the services of ISPs (internet service providers). The company is talking to a number of ISPs on this account.

Some of the products and technologies developed by Banyan include DIAS (direct Internet access system), iKon, an Internet access product, H-Connect, a remote ethernet-based bridge based on HDSL (High Bit Rate Digital Subscriber Line) and mid-end routers under the brandname Zyno.

The new router provides a single WAN (wide area network) port that enables multiple computers on a LAN (local area network) to access the Internet with a single IP address. It will have a dial-up port for automatic dialing to ISPs in case of leased line failure. The WAN interface is granular in nature and can offer connectivity in multiples of 64 kbps.