B-schools Reach Out To Corporates Online

Mumbai: | Updated: Jan 23 2003, 05:30am hrs
Gone are the days when campuses would have looked at strengthening collaboration with corporates through time-tested routes like conducting management development programmes (MDPs), sponsored projects and student internships. Instead, its now the turn of faculty from management campuses to undertake pro-active endeavours to consolidate their linkages with the corporate universe over and above individual consulting assignments.

And in line with this trend, faculty from campuses like the Indian Institute of Management-Bangalore (IIM-B), and Management Development Institute (MDI), Gurgaon, are conducting online courses on customer relationship management (CRM) in association with publishing group Macmillan India targeting corporate executives.

Likewise, the faculty from Nitie (Mumbai) has been conducting studies on environmental management for corporates at its manufacturing plants at the Thane-Belapur stretch which are in turn funded by the World Bank.

According to some professors, this is a novel way of targeting corporates, since it is a departure from adopting the route of conducting MDPs. Says IIM-B faculty G Shainesh: Such initiatives help reach out to executives who otherwise find it difficult to access campus-based executive development programmes (EDPs). This also addresses issues of time and space constraints which many executives face while thinking of accessing EDPs.

Accordingly such faculty-led training endeavours are being rolled out by MDI Gurgaon and IIM-B where online courses on CRM tools and applications are made available to several corporate establishments.

Adds Nitie director Tapan Bagchi: We are conducting projects for corporates that are funded by the World Bank where there is a whole range of analysis and findings that are being initiated to integrate business operations with the environment.

Further, with environment management being a core thrust in the regular academia at Nitie such efforts from the faculty also aid the campus to enhance the repository of academic knowledge that is internally available in its curriculum.

Says Macmillan India vice-president Raj Joshi, the organisation which offers courses on other related subjects in association with IIM-C and IIT-Delhi among other academic institutions: At IIM-C we would also be launching courses related to marketing and HR for professionals in the months to come. Through our on-going endeavour we will also act as facilitators by rolling out online discussions so as to replicate the real-time classroom environment.

Courses on Finance from the IIM-C stable are also being made available for regular MBA students although the online initiatives in executive education is available only for professionals across sixty corporates spanning Oil and Natural Gas Corporation, Indian Oil Corporation, Coca-Cola Ltd and Motorola, among others.