Arvind Brands plans to introduce more global brands

Written by Agencies | New Delhi | Updated: Jun 25 2009, 22:58pm hrs
Apparel maker Arvind Brands is planning to expand its offerings by introducing more international brands this year, besides ramping up its retail presence across the country.

Thc company said the initiatives are part of the Rs 400-crore investment plan announced last year, out of which Rs 100 crore has already been invested.

Arvind Brands, which has licence for premium segment men's wear brands like Arrow and Gant, will be launching 'Izod' from the house of global apparel firm Van Heusen.

Last month, we launched US-based sportswear brand US Polo Association under a licensing agreement and we will be introducing Izod by the end of 2009, Arvind Brands CEO (Brands & Retail) J Suresh said.

He said the company will start with big departmental stores for both US Polo and Izod, before venturing into exclusive outlets.

We will start opening exclusive outlets by start of 2010 and we are looking at 15-odd stores of both US Polo and Izod within a year from that, with focus on the big metros, Suresh said, adding that the company is also looking at other international brands.

Last year, we had announced a Rs 400-crore investment for expanding our business for 2008-2012 period and these steps are part of it. We have so far spent Rs 100 crore, the rest will be utilised over the next three years, he added.