Android most discussed OS across media

Written by Neha Pal | Neha Pal | New Delhi | Updated: Aug 25 2011, 04:01am hrs
With the smartphone market seeing considerable activity in India, Android is the top operating system with a 45% market share followed by Apples iOS and BlackBerry, according to a recent Nielsen ssurvey for the first six months of 2011.

A broad spectrum of consumer generated media sources including blogs, boards, social media networks, groups, videos and images showed that 45% of all conversations related to smartphone operating systems focused on the Android OS. The figure is up from 32% during the same period last year, a survey conducted by Nielsen and McKinsey company showed. Apples iOS occupies the second spot, dropping from 31% in the second half of 2010 to 27% in the first half of 2011.

The survey further said that there was a drop as far as BlackBerry was concerned, occupying the third spot at 14%, down from 18%. According to Mckinsey, The consumer sentiment and discussion indicates that the trend of Android OS leading online conversations is likely to continue into the first half of 2012.

The survey also indicates that conversations around Android phones showed a growing shift in preference when it came to handset manufacturer brands. For the latter half of 2010 and first half of 2011, Samsung is the most discussed brand, followed by HTC. The buzz around brands like Motorola, LG and Sony Ericsson has increased recently.

Farshad Family, MD- media, Nielsen said, When looked at by individual operating systems for Android users, the OS version appears to be the main driver of social media conversation while in the case of the iPhone and BlackBerry, hardware features are key drivers.