Amrit Foods Plans To Enter Newer Markets With Gagan

New Delhi, March 24 | Updated: Mar 25 2004, 05:30am hrs
Amrit Foods plans to tap newer markets like Pune, Raipur and Bhubane-shwar besides the North East markets with its Gagan Ultra Heat Treatment (UHT) milk in tetrapaks this year. To make that possible, the company has invested Rs 1 crore in setting up an advanced tetrapak packaging facility at Ghaziabad.

The company, a division of the Rs 600-crore Amrit Banaspati Group, also plans to extend the tetrapak packaging to skimmed milk sold under the same brand. It also plans to diversify into several UHT milk variants this year, beginning with different kinds of flavoured milk in tetrapaks in addition to existing line in bottles.

We are eyeing Rs 20 crore sales turnover over the next one year. This year has seen the UHT milk market grow to 70 million litre and Gagan has become a well-entrenched brand name in this growing market, Amrit Banaspati Company Ltds managing director Ashwini Bajaj said.

The company is looking at growth both by expanding sales and reach of Gagan UHT milk to newer markets and by forging co-packing agreements with partners.

Amrit Foods is already co-packing for McDonalds and Mother Dairy and supplies flavoured milk and milk shake bases to these two companies.

The company has set itself a 30 per cent growth at Rs 15 crore on the sales of Gagan UHT milk in 2004-05. We are at present supplying UHT milk under brand name Gagan to the National Capital Region (NCR) and some other north Indian states through 5,000 outlets. With the launch of Gagan UHT milk in Tetrapak, we plan to double this to 10,000 outlets in the next one year, added Mr Bajaj.