'Americans ready to buy Indian, Chinese cars'

Written by Agencies | Washington | Updated: Jul 31 2009, 16:23pm hrs
Americans are ready to buy cars from India and China, a survey in the US has revealed. Results of the survey called 'Opportunity for Chinese and Indian Brands in the USA' shows that 15 percent of the new car buyers in the US say they would consider purchasing their next vehicle from China, and 11 per cent would consider buying a car from India.

More than 30,000 buyers from around the country were interviewed in this survey conducted by AutoPacific.

"As Hyundai and Kia have been on the American scene for decades now, it's surprising that consideration for Chinese and Indian brands would be about as strong as it is for the Korean brands," automotive research firm AutoPacific President and author of the study George Peterson said.

"It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer," he said.

"Not only are a significant number of people willing to consider Chinese and Indian brands, this group consists of highly desirable buyers who would be coveted by any manufacturer," Peterson said.

The study shows Chinese and Indian car considerers are likely to currently own Japanese and Korean brands, indicating that these brands may face a lot of competition from the new entries, rather than domestic brands- Chrysler, Ford or GM.