Amazon chief Jeff Bezos’s mantra for Indian SMEs: ‘Lean into the future; be customer-focused’

Jeff Bezos, Founder and CEO of proffered a mantra to…

Jeff Bezos, Founder and CEO of proffered a mantra to Indian Small & Medium Enterprises (SMEs) that they should swear: “Don?t be intimidated by the internet, lean into the future and get hooked to the digital platform.”

Bezos believes that for any organization customer should be the focal point and Amazon?s policies are customer-centric. He added, ?Usually companies are worrying and obsessing about competition, when they should be worrying and obsessing about their customers.?

?After our first year in business, the response from customers and SMEs in India has far surpassed our expectation. We see huge potential in the Indian economy and for the growth of e-commerce in India. With an investment of US$2 billion, Amazon team can continue to think big, innovate and raise the bar for customers in India. At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales,? Bezos said.

?What is stunning about India is the speed at which it is growing and that is one of the tailwinds for the growth of e-commerce,? said Bezos and added that ?India is unbelievably energising; the people are focused on learning and extremely inventive.?

FICCI in association with Amazon had organized a session with Bezos where he engaged in dialogue with Kiran Karnik, former President of NASSCOM, on ?Creating an enabling environment for SMEs in the digital economy?.

Bezos also said that passion for invention is one of the most important aspects for any business. There will be failures but with each failure one moves closer to a successful innovation. Long term thinking and planning is also essential, said Bezos.

Speaking about Amazon?s India operations, Bezos said that in India, Amazon will set up performance centres, upgrade logistics services, and develop mobile platform and new tools and techniques to help small and medium businesses grow.

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First published on: 01-10-2014 at 16:54 IST