Amar Sinha Takes Over As CEO Of BDA

New Delhi, September 23: | Updated: Sep 24 2003, 05:30am hrs
Amar Sinha, formerly advisor to Kishore Chhabrias BDA Ltd, has been appointed as CEO of the company.

Mr Sinha has previously with the UB Group, SmithKline Beecham, Whyte & Mackay and Radico Khaitan. During his stint as the president of Radico Khaitan Ltd and managing director of Whyte & Mackay, Mr Sinha was credited with the development and launch of 8 PM whisky, which became a million-case brand in the first year. Amongst the leading brands in the BDA stable is Officers Choice whisky, which has emerged as the second largest brand after Bagpiper.