When we decided to set up a company, Druckers thinking acted like a shining star guiding us. His views helped us formulate the commandments as follows.
Thou shall respect people
In times gone by everythingcapital, production facilities, distribution musclebut people were important. Drucker had the insight to pull people out of anonymity and direct organisation thinking into making them the most important asset.
Thou shall address all with respect
As the organisation grew in the 20th Century, its goal became bigger than the stakeholders. Drucker had the sagouisness to advise organisation to bestow titles on people that gave them respect, dignity and a feeling that I am part of the organisation. For example, he told the world that workers, in times to come, will become professional and knowledge workers.
Thou shall focus on innovation
Hyper-competition has ensured that competitive advantage of yesteryears are reduced to mere hygiene factors today. How does an organisation overcome these hurdles Through non-stop innovation. Every business, Drucker said, is a growth and profitable business. But the foundation of it rest on innovation and changing the rules of the industry.
Thou shalt focus on the demographics of the market for building business
Drucker focused on the changing demographics of European society and painted a picture of future sources of business as well as the peril associated with it. He also gave business concepts that could cater to the ageing population of Europe/Japan.
Thou shall not have all full-time employees
Much before temp or part-time staffing became the buzzword, Drucker saw it coming. And he arrived at this insight looking at the changing demographics, emergence of the global village and the changing means of wealth creation. Drucker urged organisations to adapt the new staffing pattern to remain competitive and profitable.
Thou shall keep it simple
Drucker urged organisation to simplify things, empower teams and get them aligned behind the company goals. More important, he advised leaders to make themselves redundant. In short, as a leader, your responsibility is to create more leaders not followers.
Thou shalt have unisex organisations
Historically, organisations have had males as major employees. Drucker predicted that women will in time to come will play an important role in an organisation as jobs became unisex.
Peter Druckers soul captured in his writings will continue to inspire, motivate and guide us. He will help people and corporates attain their true potential in an increasing uncertain world.
The author is founder president of Perfunova International