All India Radio will run live commentary of 18 matches including the semi-finals and the final.
We have agreed on the amount. But the payment has not been made yet. We will be broadcasting the matches in which India is playing and some key contests, said All India Radio deputy director-general MS Rugmini.
AIR, which has netted Rs 61 crore till September 30, 2002, hopes the festival season and the World Cup will enable it to add another Rs 60 crore this fiscal, Ms Rugmini said.
AIR earned advertising revenue of Rs 47-48 lakh in the mini World Cup in Sri Lanka where it aired live commentary for seven matches. We paid Rs 10 lakh for the rights, said Ms Rugmini.
AIRs revenues from the recently concluded India-West Indies series were higher at Rs 67 lakh. For the India-West Indies cricket series, coverage was more comprehensive as Prasar Bharati had bagged the five-year rights for all international cricket played in India.
AIR broadcast live commentary for the Test matches and the one-dayers as well. The rights were already with Prasar Bharati. We ended up with advertising revenues of Rs 67 lakh, said Ms Rugmini.
AIR is directly negotiating with the New Zealand cricket board to obtain the broadcast rights for the seven one-dayer India-New Zealand series which starts from December. The New Zealand board is asking for $50,000 for the seven one-dayers, which AIR feels is a steep price.
They are asking for an extremely high price. We are trying to bring it down substantially as in radio we will never be able to make that kind of money. For the amount that they are asking for the seven one-dayers, we are getting the World Cup rights with coverage of more matches, said Ms Rugmini.
AIR will get the World Cup rights from Prasar Bharati while for the India-New Zealand series it is negotiating directly with the overseas cricket board.