To Discontinue Celeron Product Line
Acer India is discontinuing its TM 212TX note book model with a Celeron 850 processor owing to Intels strategic move away from the Celeron processor category.
In India, 802.11 b enablement is still a wow factor and the concept has not yet really taken off in the country. However, this strategy is proving to be a big help to professionals, especially IT people, since they often travel overseas to countries where the wireless LAN infrastructure is already present. So this is a clear strategic value positioning, said Acer India general manager-marketing Mr S Rajendran.
Mr Rajendran also claimed that currently in the mobile notebook category, no other product vendor has started offering wireless LAN and smartcard swipe security as standard features at acceptable price points.
As for product specifications, the ultra-portable TM 360 priced at Rs 1.5 lakh will come with wireless LAN and smart card swipe security as standard features.
This model sports a P3 1GHz processor, 256 MB memory (SDRAM), 13.3 inch screen size, single spindle machine (with a 20 GB hard disk integrated and a DVD/Floppy combo drive) with LAN-modem integrated.
The TM 660, priced slightly higher at Rs 1.8 lakh will offer 802.11b connectivity as an option. This two spindle machine (with no integrated floppy drive but with a swappable bay option) is the first product to have a P4 1.7 GHz processor in the mobile space. The TM 630 comes with a 30 GB hard disk, 256 MB memory (with DDR), DVD/CD read write, LAN-modem integrated with 802.11b and smart card swipe security as an additional option.
The positioning as a strategic value addition is expected to pay off. Also compared to the offerings from other players, Acers offering is certainly the attractive option, Mr Rajendran said.