A World Of Coffee After A Corner Of Pizza

New Delhi, Aug 26 | Updated: Aug 27 2004, 05:30am hrs
Even as Starbucks waits in the wings to enter the Indian food retail market, competitor Coffee World has found its way into the country. Promoted by Singapore-based Global Franchise Architects which also runs the pizza retail chain Pizza Corner here, Coffee World is all set to start its operations in the country with an initial investment of $3 million, Pizza Corner chief executive officer Anoop Sequeira told the FE.

Coffee World outlets were first opened in Bangkok, Thailand. It now operates 36 outlets there. More recently it has signed on a master franchisee in Dubai, and is simultaneoulsy looking at getting a foothold in the Indian food market, as well.

According to Mr Sequeira, the initial plan is to open about 10 outlets in the first year targeting southern cities like Bangalore and Chennai. While the first Coffee World outlet which will be opened in Bangalore in October will be company-owned, the chains expansion will, however, be carried out by franchisees.

We are in talks with franchisees and are just waiting to roll out our first Coffee World outlet, Mr Sequeira said. The brand, he said, had recently introduced a new look in Bangkok and the same will be introduced in India. According to him Coffee World will be positioned as a premium speciality coffee chain, and will sport a slightly higher pricing than the competition namely Barista and Coffee Cafe Day.

Meanwhile, Pizza Corner has relocated its headquarters from Delhi to Bangalore. This is the second time the pizza chain has restructured its operations in the last three years.

The pizza chain was first launched in Chennai way back in 1996. In 2001, it restructured its operations and shifted its corporate office to New Delhi from Chennai. The aim was to replicate its success in Delhi where it expanded operations in early 2001. The company now feels that the South is emerging as the fastest growing market for food retail and hence the decision to relocate to Bangalore.