Looking to tap students really interested to get a job once they are out of the college, Bharti Airtel has introduced a competition-based campus recruitment practice providing an opportunity to students to work on real-life business cases and directly interact with the function heads of various businesses at Airtel to learn tips and tricks to formulate the best business solution for a given case.
Called Airtel iCreate, its a new innovative practice that aims to help pick the best students from campuses and that aims to offer all talented students an opportunity to work on the business solution recommended by them.
According to Airtel, iCreate was conceptualised with an endeavour to introduce a unique idea encouraging young minds to showcase their talent while also gaining a first-hand experience of the industry as part of their interactions with senior leaders at Airtel.
Introduced in 2009, iCreate provides opportunity to the students to gain a first-hand experience of the industry with the help of mentors who are senior-level employees at Airtel. Designed as a competition, it invites students from the various B-schools across India to come together and showcase solutions for challenging business problems.
So, how does it work Here, students are asked to form groups of two to three and a competition among them is organised in three rounds across various zones (North, West, East and South). Teams submit an executive summary for a case study of their choice from among those provided. Of all the submissions, five teams gets selected from each zone. Then, each team gets assigned an in-house Airtel mentor who helps the students put together a detailed business plan along with financial details to substantiate the case solution. The plan is then presented to the Airtel jury and two teams get selected from each zone. The winning team is awarded an iCreate Championship Trophy, prize money, iPads and a pre-placement interview offer.
Covering top 15 business colleges spanning across the country, last year the competition received over 350 entries.