Experts also feel that publishing in the country has never been more vibrant, more alive, more exciting. The number of publishers has increased be it big, medium or smalland they have brought with them new ways of seeing and doing things. The stiff competition by these new entrants has made the veterans pull up their socks and adhere to newer trends. Books have surpassed the need to be grammatically correct. It's more to do with communication and reaching out to the maximum readership. Imprints also made it big in 2010 and the coming year promises more interesting initiatives and entrants. And with the international focus shifting towards e-books or books that can be read on mobile phones, the possibilities are endless even at home.