Vdopia announces video advertising deal with Zoom TV portal

Written by Businesswire India | New Delhi, June 11: | Updated: Jun 11 2008, 17:25pm hrs
VDOPIA (http://ads.vdopia.com), Indias leading Internet TV & Online Video Advertising Company, on Wednesday announced an advertising deal with ZoomTV.in (http://www.zoomtv.in/), Indias Number One video content provider online. As per the deal, Vdopia will procure and serve advertisements for Zoomtv.ins video partner network.

The digital arm of Zoom television, ZoomTV.in clocked a staggering 23 million views in a mere five months since it was launched. ZoomTV.in is the ideal platform for advertisers worldwide to reach millions watching the most popular Lifestyle and Bollywood content, said Saurabh Bhatia, Managing Director, Vdopia India. With BrandConnect technology, we have created a way for brand advertisers to get the advantages of Television and the Internet through real-time targeting and brand measurement.

VDOAd, Vdopias Video Ad Network, provides dynamic video ad serving technology to most premium Internet TV channels in India. It is the most effective way for advertisers to reach out to Indians worldwide. The Vdopia network already reaches an audience of 10 million unique visitors, connecting brand advertisers in more than 30 M video streams of premium content every month.

We are excited to work with Vdopia as their advertiser network includes a multitude of great brands, says Sameer Pitalwalla, Head, Digital, Zoom Television, Their ad serving capabilities, along with their understanding of the Indian and NRI markets, is another great monetization opportunity for our premium entertainment content.

About Vdopia

Vdopias aim is to connect brand advertisers with their audience through the finest content on the Internet. Vdopia is the leading Video Ad Network and Video Content Hosting Platform for Internet TV. It provides Publishers VDOLaunch a platform for hosting and monetizing their content. The company's proprietary BrandConnect Ad technology and VDOLaunch combines the advantages of TV and the Internet, and provides unprecedented value to large brand advertisers and publishers, allowing Vdopia to deliver industry leading CPMs and most scalable high throughput Scalable Platform.

Vdopia was founded in May 2007 by Stanford and IIT graduates with extensive experience in industry leading Silicon Valley companies. The company currently has sales and development offices in California, USA and Delhi, India. For more information visit http://ads.vdopia.com.

About ZoomTV.in

ZoomTV.in is the digital arm of Zoom Television, Indias first glamour and entertainment channel. Launched in 2007, the site is India's largest video content provider on the Web. It has emerged as YouTube Indias Number One Most Viewed (All Time) video content provider across all categories. With a solid delivery platform in place, Zoom is set to initiate advertising across its video content, offering advertisers over 5.8 million views per month. It already has tie-ups in place with official partners including YouTube, Rediff, Blinkx and NautankiTV. ZoomTV.in also powers over 23 of the most popular Bollywood applications on social networking giant Facebook.