Kalaignar 'fails' to check Sun's growth

Written by R Ravichandran | Chennai, Oct 25 | Updated: Oct 26 2007, 07:29am hrs
The much-hyped launch of 'Kalaignar TV' has failed to check the growth of Sun TV Network in Tamil Nadu. Rather the Sun TV Network claims that its channels have upped their total market share in Tamil Nadu since the launch of 'Kalaignar TV' to 60% as against 58% a month ago.

According to Sun TV sources, the Sun channels continue to top the 100 programmes in Tamil Nadu with 96 programmes under its fold. Sun TV's highest rating (TVR) is 22.5+ for its serials while the Kalaignar TV's highest rating (TVR) is 2.5 for its serials. Kalaignar TV has been able to gain entry into only one of the top 100 programmes. Interestingly, Vijay TV has gained entry into three of the top 100 programmes.

Despite increased competition, Sun TV claims that its channels continue to enjoy a dominant position in south India. With a market share of 60% in Tamil Nadu, Sun TV Network enjoys 32% in Andhra Pradesh and 28% in Karnataka.

Quoting TAM media report, Sun TV Network said that out of the top 100 programmes in Andhra Pradesh, Gemini TV leads in 73 programmes followed by Maa TV (18 programmes) and Eenadu (11 programmes). In Karnataka, Uadaya TV tops in 61 programmes followed by ETV (38) and TV9 (1).

During the quarter, Sun TV Network through its subsidiary South Asia FM Limited entered into a strategic alliance with Red FM to expand its radio broadcasting business in the north, west and east.

Commenting on the developments, chairman and managing director Kalanithi Maran, said: "The quarter has been an eventful one as the company experienced entry of new players in its various markets. The company has been able to strongly withstand all new competition and its channels have not seen any reduction in their market shares."

According to him, the quarter was also characterised by the 'Twenty20 Cricket World Cup', which temporarily impacted bookings during the period. However, advertisement bookings have picked up significantly after the World Cup and commencement of the festive seasion in October.