July Systems Mi Channel Powers Network 18s Cricketnext.com on mobile

Written by Businesswire India | Mumbai, October 17: | Updated: Oct 21 2008, 14:44pm hrs
July Systems has launched Indias leading cricket portal, Cricketnext.com, on mobile (http://m.cricketnext.com) . Cricketnext.com is a major online destination for the game, and is part of Network 18 among the countrys top media houses.

July Systems is a leading mobile media company, and is a Mobile 2.0 pioneer with several major media brands among its customers. Julys Mi Channel is the industrys first Mobile 2.0 Platform, and powers channels for popular news, sports, business, and entertainment brands. It now offers Live, Interactive and Multi-Media Services for fans on Cricketnext.com.

The Cricketnext.com Difference on Mobile

With Mi Channel, Cricketnext.com is a made for mobile portal that offers an advanced experience not available on other cricket portals. These include:

-- Quick and Easy Navigation

-- Significantly Faster Download Time

-- Availability of News Videos

-- In-depth Game Analysis

-- Mobile Launcher for Quick Access from a Phone

-- Picture Gallery with Rich Content

-- Device Specific Formatting

Compared to other cricket portals on mobile, Cricketnext.com is far superior in detecting and rendering pages based on the devices screen size.

Cricketnext.com is the latest among July Systems powered Network 18 mobile properties, and were excited to partner with them. The launch of this top cricket portal means a mobile internet channel that results in highly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers, said Rajesh TS Reddy, CEO, July Systems. Mi Channel means Live, Personalized, Interactive, and Multimedia experiences for fans, and is key to exponentially increased usage of the mobile internet

With the Mi Channel Platform, Cricketnext.com on mobile has seen markedly increased traffic. The site allows for quick and easy navigation, with instant access to live game information for cricket fans, said Rahul Pandey, Head, Mobile 18. Cricketnext easily offers the best user experience on mobile. It is built specifically for mobile users, unlike rudimentary offerings from other cricket web sites. In partnership with July Systems, well be rolling out more advanced features soon.

Current Season Sees Major Spike in Traffic

With the start of the 2008-09 season, Cricketnext.com on mobile has experienced a significant spike in traffic. During the first match of the current India-Australia test series, the mobile portal registered a ten-fold increase over off-season page views, with the thrilling final day accounting for a further 25% rise in viewership over the previous match days. Its also heartening to see the steady surge in traffic during the non-match days. This proves the point that rich content is highly appreciated by the cricket enthusiasts on the Mobile Platform. This gives us immense confidence in building up a loyal user base visiting the site on regular basis, added Rahul Pandey.

Powered by Mi Channel, the Cricketnext mobile portal also offers the following enhanced features:

-- Live: Users can view live scorecards of all current games including Live Match View

-- Player Search: Displays the latest statistics when users search for players by name.

-- Interactive: Users are able to rate and comment on stories featured on Cricketnexts mobile site, and participate in polls - allowing for a more involved experience.

-- Multimedia: Detailed video stories and reports are available on Cricketnext mobile.