This years record breaking version of KluelessKlueless 4, the online puzzle game, was a sign of things to come. With more than two million hits within two weeks of its launch, the numbers tell the story. There were also a host of programmes organised in the week leading up to IRIS. On November 4, the students of IIM Indore launched Dharti ke Lal, an initiative to understand the problems plaguing rural India.
This years flagship events of IRIS had added incentives apart from the prize money. The most anticipated event of IRIS, Ashwamedha, lived up to its billing in terms of the quality of participants and the testing and gruelling rounds it comprised of.
Other popular events of IRIS that attracted enthusiastic responses from the B-school world include Bulls & Bears (the simulated stock market event), Entrepid (a strategy simulation game), Chain Reaction (a test of value chain management), the Cerebrate series of events (in HR, marketing and finance) and Invested Interest (the Portfolio Management game).
The guest lecture series at IRIS began with KS Ramesh, former CEO of Cavinkare, who spoke on Sustainable growth via Strategic Alliances, where he outlined the various ways companies could act in order to survive the competition in the FMCG industry. Maheshwari, CEO of L&T Infrastructure Finance, spoke on Indian economy and telecom industry. S Viswanathan, founder-CEO and principal consultant at VTeam Global LLC, talked about Global Slowdown: opportunity or threat for the Indian IT/ITeS industry. Anupam Dutta, the managing director of Kelloggs India Division, gave a presentation on Opportunities & Challenges posed by the large lower income segment in India. Ashok Desai, former chief consultant of the finance ministry and currently the consultant editor of The Telegraph, talked on economics, exchange control, trade policies, exim scripts and the trade cycle theory.
A CAT workshop was also organised at IRIS, which saw active participation from aspirants from various colleges of Indore. Livewire, the rock music show, kept students entertained. The weeks of non-stop efforts leading up to IRIS, reflected in this years main attraction, Silk Route, which was a runaway success.