Fratelli Wines, an Indo-Italian venture, aims to establish wine culture among Indians and promote the market for wines in the country. Craig W Wedge, brand director, Fratelli Wines, shares about the changing market for wine.
With the evolution of premix drinks in India, Trinity Vintners has introduced Turning Point, a ready to drink Sangria brand, which is banking on the global popularity of this classic cocktail to tap the Indian youth segment B
After having gained ground in the India market, Casa Vinicola Zonin, a producer and exporter of some of the best Italian wines globally, is eyeing a bigger market share and hopes to export 5000-6000 cases by the end of 2015.
With a motto of promoting wine as a health drink, Rajesh Patil, founder, Pause Wines claims to be the only winemaker to print the nutrition value of the wine on the bottle. To spread the message, Pause recently organised its