Sourav Ganguly

Brands are expected to spend Rs 2,200 crore on quick-commerce ads this festive season, 50% more than last year, encouraged by reported conversion rates of 3–8%. But ad prices are up 30–40%, forcing brands to reinvest heavily to stay visible. Smaller players face the greatest pressure, and success will hinge on measurable returns, competitive pricing and brand-building beyond these platforms.