Page 2 of Media

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…

BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…

At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…

Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…

Paramount Skydance is now rumoured to be weighing a $70 billion bid for Warner Bros. Discovery. That would bring DC…

The number of active paid OTT subscriptions including those accessed via telecom bundles and aggregators is estimated at 148.2 million.…

As per the proposed arrangement, a new company will be formed to operate TikTok in America. U.S. investors will own…

If successful, the merger would consolidate some of Hollywood’s most iconic franchises under one roof—Paramount’s Mission: Impossible, The Godfather and…

Saiyaara, headlined by a debutant cast and devoid of franchise or star power, has crossed Rs 300 crore at the…