Page 15 of Martech

The introduction of the Vertical LLM suite has led to the implementation of a Response Recommender System

Kapture CX introduces industry-specific LLMs for customer interactions

Kapture’s LLMs are trained on industry-specific data, offering a competitive edge over the widely used horizontal approach in the market

February 5, 2024 16:45 IST

Interestingly, industry experts opine despite a battle, and Meta-owned WhatsApp being a new-age tool, SMS still hasn’t lost its relevance completely

WhatsApp vs SMS! How both have created a space for itself in the marketing game Premium Story

As per market intelligence platform Statista, ad spending in the SMS advertising market is projected to reach $0.79 billion in…

February 2, 2024 08:20 IST

It’s difficult to do an accurate self-assessment for internal stakeholders because they are too close to the problem

Blogger’s Park: Put the user at the centre

Six signs of low UX maturity in your organisation

January 31, 2024 09:09 IST

Indians surpass global average, spend over 4 hours on smartphones daily, reveals InMobi study

With over 881.25 million internet users and a 71% smartphone penetration rate, India stands as one of the world’s largest…

Updated: January 31, 2024 10:59 IST

'Our organisation has evolved significantly over the years, starting as a pure-play messaging platform nearly two decades ago'

Route Mobile’s Milind Pathak on the company’s focus to ramp-up martech products besides expanding globally Premium Story

Route Mobile’s revenue from operation increased 3.9% to Rs 1,024.3 crore in Q3, FY24 when compared with Rs 985.7 crore,…

January 29, 2024 08:15 IST

The alliance aims to bring about improvements and innovation in customer interactions, emphasising a more customer-centric approach

BajajCapital partners with WebEngage

The collaboration signifies BajajCapital’s focus on improving customer experiences within the BFSI industry

January 27, 2024 15:30 IST

AI-powered systems can process and analyse this data at a scale and speed that would be impossible for humans alone

Beyond AI and ML – marketing trends to look for in 2024

Brands are now defined by their purpose, not merely in terms of functionality but in their social impact, encompassing values…

January 27, 2024 13:30 IST

To maintain transparency, all images created with generative AI will be identified and marked accordingly using SynthID, and will include metadata indicating AI generation

Google integrates Gemini AI into Google Ads for streamlined Search campaigns

Gemini will now power the conversational experience for Search campaigns, combining advertisers’ expertise with AI assistance

January 24, 2024 17:00 IST

Lenskart partners with Frodoh World for target-oriented CTV campaign

The campaign achieved a reach of over 550,000 Connected TV households, boasting a video completion rate exceeding 90%

January 24, 2024 15:30 IST

In the grand scheme of crafting an omnichannel CX strategy, organisations must recognise that the journey extends beyond the ability to engage customers across various touchpoints.

Omnichannel strategies propel companies to a 9.5% annual revenue surge, reveals Netcore Cloud’s report

Video content’s influence on consumer decisions takes center stage, with 90% of consumers acknowledging the impact of videos on their…

January 24, 2024 13:50 IST

CleverTap anticipates a pivotal role for AI as the new-age consultants

CleverTap predicts the top MarTech trends for 2024

The evolution of chatbots from text-based models to large action models will pave the way for Generative AI assistants

January 23, 2024 17:00 IST

Prioritising first-party data, embracing contextual targeting, and fostering direct-to-consumer relationships, brands can defend revenue and unlock new avenues for growth in a privacy-focused market

The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

Google Chrome held 64.73% share of the browser market in CY23, as per data from Statcounter – a global market…

January 23, 2024 08:20 IST

. The study shows that 89% of CX leaders in India acknowledge the increasing proficiency of bots in creating highly personalised customer journeys

90% of Indian CX leaders say generative AI will make every digital interaction effective, Zendesk report

In India, 84% of CX leaders believe that chatbots can build stronger emotional connections with customers

January 21, 2024 14:30 IST

Our key objectives for this year include deepening our engagement through more meaningful two-way conversations and expanding into additional markets

Gupshup’s Vartika Verma on the company’s transition to a Conversation Cloud Platform Premium Story

Gupshup India posted 42.97% increase in revenue to Rs 1618.5 crore in FY23 from Rs 1132 crore in FY22

January 19, 2024 08:20 IST

Michael Hsu is the acting comptroller of the currency in United States

Much Ado About Nothing! How martech remains an underutilised technology by marketers Premium Story

Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their…

January 16, 2024 08:20 IST

Experts say that without cookies, targeting audiences based on detailed, cross-site behaviour will become much harder

A new world order

Advertisers are looking at new ways to collect & measure consumer data

January 15, 2024 09:41 IST

The advent of tokenisation will allow all essential customer information to be retained inside a digital token with real-world benefits

Go for a martech upgrade when you get these six smoke signals

Triggers are data silos, lack of personalisation, the demise of third party cookies, and low conversion rates

January 13, 2024 11:48 IST

Jasani will move on to pursue a new opportunity with more to be announced in due course

Shamsuddin Jasani departs as CEO of Wunderman Thompson South Asia

Under his leadership, the agency won large competition pitches including Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar, and Cult Sports…

January 11, 2024 12:30 IST

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