Surging spends Firms are leveraging cutting-edge tech to achieve marketing goals March 27, 2023 17:50 IST
Infosys collaborates with microsoft to accelerate industry adoption of cloud According to the Infosys Cloud Radar, enterprises can add up to $414 billion in net new profits, annually, through effective… February 23, 2023 16:31 IST
Comviva, Microsoft partner to deliver CPaaS solution Comviva said that it is partnering with telecom operators to offer a modern, modular, and open communication platform for their… February 22, 2023 16:17 IST
While the rate of growth is not 30% anymore, it neither is three percent, says Shailesh and Rajesh of ManageEngine, ZohoCorp According to Shailesh and Rajesh, there has been a steady drop in the rate of growth. Updated: February 21, 2023 15:16 IST
Analysing the Indian consumer behaviour to give them what they want, when they want and how they want it AI-based solutions give consumer companies insightful leads to ace the marketing game January 14, 2023 17:06 IST
IoT security and vulnerabilities that will come along with 5G There is practically no single sector or industry that is not witnessing the effect of this evolution. January 1, 2023 17:05 IST
Demystifying OpenAI’s new chatbot ChatGPT ChatGPT is an AI-based chatbot from OpenAI that can generate conversations on any given topic. January 1, 2023 10:50 IST
Unique SEO tools to help you grow your e-commerce store To get more visitors and genuine buyers to be directed to your website organically December 31, 2022 17:16 IST
Four ways technology will drive innovation in 2023 The rapid adoption of cloud has impacted almost every sector and has opened new avenues to build innovative products and… December 28, 2022 16:50 IST
Surbhi Agarwal discusses how Yellow.ai made a dent in the conversational AI market For the company, the major categories include banking, financial services and insurance (BFSI), retail and the utility sectors. Updated: December 26, 2022 15:14 IST
How 5G will give an impetus to mobile marketing in India This technology is single-handedly going to eradicate annoyance with ads. Updated: December 18, 2022 11:04 IST
Key innovations that Indian tech start-ups have brought to customer experience Since June 2022, India has seen 103 unicorns with a total valuation of $335.80 billion and has been recognised as… Updated: December 11, 2022 10:07 IST
How Web3 is the next frontier of experiential marketing The inception of the Web3 space has been explosive, with the integration of new ways to interact with one another… December 3, 2022 09:31 IST
Key innovations that Indian tech start-ups have brought to customer experience With the pandemic, major shifts in consumer behaviour like the increased adoption of remote education and digital health services, e-commerce,… Updated: November 30, 2022 12:12 IST
Wondrlab names Bhavesh Kosambia as company’s content lead As part of his role, he will be responsible for leading a set of key accounts and talent, the company… November 24, 2022 12:04 IST
Skit.ai launches 24×7 AI-powered customer support with OPPO India As per the company, its augmented voice intelligence platform responds to all OPPO customer queries after business hours, with instant… November 22, 2022 13:37 IST
Top martech trends every brand needs to know It will be critical for businesses to adapt to the challenges of measuring and reacting to changes in consumer behaviour… Updated: November 20, 2022 10:15 IST
38% of Indian marketers saw performance and growth, and 36% saw brand building as the key focus areas for organisations: Report 78% of marketers in 2022 in comparison to 68% in 2021 saw a lift in marketing efficiencies due to leveraging… November 17, 2022 17:50 IST
Unlocking customer experience with integrated data silos As customers adopt more innovative technology, it becomes difficult for businesses to create differentiating, experiential user journeys for customers Updated: November 18, 2022 12:38 IST
The Content Traction & Evolution : A Tech-Integrated Advertising Sector With digitalisation having taken over even on our mobiles, channels such as print media and radio are lowering their engagement… November 5, 2022 13:00 IST
Conversational commerce and AI: The concoction that can prove to be the success mantra for D2C brands These chatbots are powered by conversational AI and equipped with machine learning (ML) and deep learning (DL) capabilities. October 23, 2022 16:49 IST
LinkedIn launches its deep sales platform to make sales predictions The deep sales technology by LinkedIn Sales Solutions aims to help sellers build more effective B2B connections by delivering actionable… October 12, 2022 12:14 IST
