Automakers expect festive-season sales to rise, with industry volumes forecast to grow 8–9% despite a high base. Mahindra and Mercedes-Benz report strong demand, while Maruti bookings topped 200,000 in early October and rural sales remain firm. Dealers are offering richer benefits of ₹60,000–₹1 lakh. Two-wheeler sales are also expected to be healthy, potentially up 10–15%.