At present, tracking history is based on individual data, the new system would anonymise personal data making tracking difficult. The user data and browsing history, in this case, would be out of advertisers’ purview.
As per the rudimentary understanding of the entire issue, some possible solutions could be that the search engines like Google may give preference in search results for those entities which do not charge or claim sharing of r
Google's testimony "is part of a pattern of threatening behaviour that is chilling for anyone who values our democracy," said Peter Lewis, director of the Australia Institute's Centre for Responsible Technology.
"Competition in payments is getting mature and when you see challengers, they all will find what is it they stand for. Payment is so fundamental as a business that it will inevitably have n number of players,” Vijay Shekhar