Boost-Brand
Winning the test of time

Boost has outpaced the health food drink category growth to reach the Rs 1,000-crore milestone

FSSAI Crackdown on Energy Drinks: Red Bull, Monster, and Sting Face Misbranding Notices Over Misleading Functional Claims
Taking out the fizz Premium Story

Energy drinks will need to reframe their positioning in the wake of recent FSSAI directives