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GoaFest not just a fest. It is advertising’s IPL Premium Story

Through initiatives like GoaFresh, GoaFest is emerging as Indian advertising’s talent incubator, bridging the gap between classrooms and the rapidly…

May 28, 2026 05:22 IST

From adtech to agentic AI: The invention of agentic AI is changing how marketing teams themselves are set up Premium Story

Agentic AI is transforming marketing teams by automating campaign planning, audience analysis, ad optimisation and performance evaluation in real time,…

Updated: May 20, 2026 09:42 IST

Goafest 2026: Annual advertising jamboree looks to define AI-led future Premium Story

Goafest 2026 begins today in Goa, bringing together leading advertising and media industry figures to discuss AI, changing consumer behaviour…

May 20, 2026 00:10 IST

The ‘non-expert’ podcaster Premium Story

Raj Shamani’s cultivated amateurishness – one who’s simply trying to figure things out— has struck a chord among young podcast…

May 6, 2026 05:14 IST

In search of relevance Premium Story

Vespa has built a niche, but it needs to move away from being a premium ‘foreign product’ to an aspirational…

April 29, 2026 05:34 IST

Stepping out of the comfort zone Premium Story

Glucon-D’s recharge push hinges on balancing its legacy strengths with sharper pricing to stay competitive.

April 15, 2026 05:21 IST

Blogger’s park: The rise of real-time logistics Premium Story

Speed, real-time communication, and delivery reliability have become the true benchmarks of brand quality.

April 15, 2026 05:10 IST

Zepto, dark patterns, industry, CCPA, Quick commerce

Zepto raises $450 million at $7 billion valuation, eyes IPO next year

Zepto raises $450M at $7B valuation, plans IPO in 2026. Rapid growth, 1.7M daily orders, and expansion to 80+ cities…

October 17, 2025 18:31 IST

AI and the human experience leap for brands

Marketers will have to deal with how AI will significantly transform experiences by amplifying capabilities to sense and feel, increase…

April 7, 2025 14:07 IST

The great marketing evolution: From monologue to dialogue to community

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and collaborative value…

February 14, 2025 16:58 IST

Artificial intelligence and e-commerce: A partnership for ages

Big and small corporations, alike, are training their top management on the power of AI in automation, personalisation, and creativity…

January 29, 2025 15:18 IST

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