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Marketers face challenges with attribution due to privacy and platform changes. A common measurement currency is essential to evaluate marketing…

July 15, 2026 01:04 IST

‘Original thinking is now the most valuable currency in advertising’: Q&A with Dhruv Sachdeva, founder & chief creative officer, Humour Me Premium Story

Dhruv Sachdeva, founder of Humour Me, discusses how independent agencies like his are reshaping advertising, focusing on creativity, culture, and…

Updated: July 1, 2026 06:09 IST

India’s Cannes collapse sparks ad industry’s soul searching

India’s advertising industry faces a deep creative crisis after a sharp decline at Cannes Lions, highlighting issues of credibility, originality,…

June 30, 2026 19:00 IST

Stick or twist? It’s time to change course Premium Story

India’s drastic drop in Cannes Lions awards highlights a shift towards measurable results, technology, and sustainable strategies over traditional storytelling…

June 28, 2026 20:54 IST

The premium paradox

Currently, there is no universally accepted industry standard for what constitutes a “premium” audience or environment.

June 23, 2026 23:01 IST

‘Unite around outcomes, not organisation structures’ Q&A with Omnicom Advertising, Rohan Mehta

Rohan Mehta from Omnicom Advertising India tells FE about what makes the job of team integration in a volatile market so…

Updated: June 17, 2026 12:27 IST

Once a creator, now a storefront Premium Story

Flipkart’s recent partnership with Meta turns the creator into an online shopping channel.

Updated: June 17, 2026 08:31 IST

Exclusive: ‘A planner would be the first person to thank AI for coming into his life’ Q&A with Aman Lakhani Premium Story

The advertising media industry is evolving with AI-driven hyper-personalisation, programmatic buying, and digital-first strategies, reshaping media planners’ roles and client…

June 10, 2026 05:11 IST

AI is misrepresenting India’s most regulated financial brands Premium Story

Sixty-eight percent of regulated brands do not appear in the AI answers being given to their own customers, investors, and…

Updated: June 3, 2026 14:40 IST

Exclusive: ‘We are competition-aware, not competition-obsessed’ Q&A with Prabhjeet Singh, President Uber India Premium Story

Prabhjeet Singh, president, India & South Asia, Uber, talks about Uber’s recent investment of Rs 3,000 crore in India and…

June 3, 2026 06:48 IST

How they moved the needle Premium Story

The three Grand Prix winners at Goafest 2026 stood out to solve real life problems

May 27, 2026 04:49 IST

Bonding with the consumer Premium Story

Fevicol’s new ‘Kursi Pe Nazar’ campaign, based on a script by late ad legend Piyush Pandey, highlights how the adhesive…

Updated: May 20, 2026 17:06 IST

Dealing with loyalty Premium Story

While digital-first brands across sectors flooded the market and acquired users with speed, they also hit a wall

May 14, 2026 02:00 IST

Why FIFA rights deal entered extra time Premium Story

Valuation gap and weak broadcaster appetite threaten to cut Indian viewers out of the football World Cup razzmatazz.

May 13, 2026 05:07 IST

How agentic AI is speeding up customer service Premium Story

Agentic AI is reshaping customer service by enabling proactive issue resolution and reducing the need for customer-initiated support interactions.

Updated: April 29, 2026 06:26 IST

Coping with bad optics: Lenskart’s handling of social media backlash offers key lessons in crisis management Premium Story

Lenskart’s grooming policy controversy highlights how delayed, defensive responses can escalate brand crises and even impact market value.

April 22, 2026 05:17 IST

Blogger’s park: Old and classic films are becoming a hit on OTT platforms driven by Nostalgia Premium Story

Nostalgia fuels OTT success as classic films outperform new releases, driven by timeless storytelling, social media buzz and audience comfort…

Updated: April 8, 2026 09:29 IST

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

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