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Dealing with loyalty Premium Story

While digital-first brands across sectors flooded the market and acquired users with speed, they also hit a wall

May 14, 2026 02:00 IST

Why FIFA rights deal entered extra time Premium Story

Valuation gap and weak broadcaster appetite threaten to cut Indian viewers out of the football World Cup razzmatazz.

May 13, 2026 05:07 IST

How agentic AI is speeding up customer service Premium Story

Agentic AI is reshaping customer service by enabling proactive issue resolution and reducing the need for customer-initiated support interactions.

Updated: April 29, 2026 06:26 IST

Coping with bad optics: Lenskart’s handling of social media backlash offers key lessons in crisis management Premium Story

Lenskart’s grooming policy controversy highlights how delayed, defensive responses can escalate brand crises and even impact market value.

April 22, 2026 05:17 IST

Blogger’s park: Old and classic films are becoming a hit on OTT platforms driven by Nostalgia Premium Story

Nostalgia fuels OTT success as classic films outperform new releases, driven by timeless storytelling, social media buzz and audience comfort…

Updated: April 8, 2026 09:29 IST

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

RCB sale, Royal Challengers Bengalur Adar Adar Poonawalla

RCB sale talks intensify: Adar Poonawalla reportedly in talks to buy Royal Challengers Bengaluru IPL franchise

The Bengaluru-based IPL team is seeking a one-time payment for the franchise, according to the sources.

September 30, 2025 20:18 IST

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UFC Paramount deal: Ultimate Fighting Championship to stream on Paramount+ in US after $7.7 billion agreement

A major shift from the current model, Paramount will now make the events available at no extra cost to subscribers.

August 11, 2025 22:34 IST

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Wimbledon debentures are the new gold; how VIPs trade off seats for up to 121% returns

More than just a tennis lover’s dream, Wimbledon debentures have become financial instruments in their own right.

July 11, 2025 18:03 IST

How gamification can up the influencer game and improve content stickiness

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation. Gamified influencer content offers…

April 10, 2025 18:18 IST

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