Swiss Beauty launches MERAWEDDINGBFF campaign for bride, bridesmaids Swiss Beauty has divided the campaign into two aspects – The Bride’s Journey and The Bridesmaids Tribe. December 16, 2022 13:38 IST
IdeateLabs announces appointments of Raman Minhas as CCO, Megha Ahuja as EVP The company said that both of them will work from the Mumbai office and will report to Vrutika Dawda, who… December 7, 2022 15:26 IST
Bosch eyes to enter every Indian home: Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC) Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC) tells Shubhra Tandon that the company is eyeing a… November 15, 2022 08:30 IST
Can Messi help Byju’s dribble past its layoff controversies? Paying global endorsers big bucks more of a risk than opportunity: experts Updated: November 5, 2022 13:55 IST
Why is it important for content creators to grow communities over multiple social media platforms? More than half of all Facebook users participate in five or more active groups, which equals 0.9 billion people who… October 31, 2022 14:45 IST
How Freshworks provides D2C brands right tools for delightful customer experience With global brands setting a high benchmark for customer experience, the smaller D2C brands have an uphill battle emulating a… September 27, 2022 18:40 IST
The challenges of building a brand in the metaverse If the brands are serious about the styling and presentation of their products, including the experience they want to deliver… Updated: August 1, 2022 13:21 IST
Meet Marathi industry’s Brand Man: Akshay Bardapurkar Bardapurkar believes there are some important lessons the Marathi industry needs to take from mainstream cinema. July 30, 2022 16:47 IST
Bombay Hemp Company unveils new brand identity The renewed identity is the integration of BOHECO Life into BOHECO, with all the products undergoing a visual transition July 25, 2022 13:45 IST
Cosmo Films Limited re-brands to Cosmo First Limited The strategic decision comes considering the company’s business activities have expanded beyond films into specialty chemicals (master-batches, coatings, and textile… July 11, 2022 17:03 IST
Jujhar Group rolls out a new brand identity The group’s new corporate identity and branding has been done by Triverse Advertising July 11, 2022 12:04 IST
How MSMEs can go beyond branding to emotionally connect with consumers through ‘lovemark’ Ease of Doing Business for MSMEs: Lovemark is essentially a marketing concept introduced by Kevin Roberts, who headed a prominent… July 4, 2022 21:04 IST
Lessons in brand building: How Blue Tokai found its niche in a crowded coffee market Ease of Doing Business for MSMEs: “Customers want to buy from brands that are aligned with the values they have.… February 25, 2022 09:00 IST
