Stepping out of the comfort zone Premium Story Glucon-D’s recharge push hinges on balancing its legacy strengths with sharper pricing to stay competitive. April 15, 2026 05:21 IST
This ‘desi burger’ brand hits Rs 120 crore revenue, plans 200+ new outlets In FY25, the company reported revenue of Rs 119.9 crore, a sharp 51% jump from Rs 79.6 crore the year… March 30, 2026 17:57 IST
Rs 700 cr splurge game – Influencers to win maximum bet this IPL season Brands are expected to splurge on influencer marketing this IPL season that kicks off tomorrow. Updated: March 27, 2026 07:05 IST
Why are brands launching proprietary microdramas Premium Story Swiggy created a three-episode animated series where popular Indian street snacks like samosa and jalebi come to life. March 23, 2026 09:30 IST
After hours with Pratik Nath, MD, Epsilon India Premium Story “My weekdays are often filled with back-to-back meetings. Despite this, I make a point to reserve one day exclusively for… March 23, 2026 09:18 IST
Ayurveda, elevated to global luxury Premium Story Here’s how Forest Essentials built international premium appeal by prioritising customer experience over advertising March 20, 2026 09:19 IST
‘Folding legacy agencies into new structures is a P&L game’: Snehasis Bose on Publicis’ transformation play Premium Story Snehasis Bose, group chief strategy officer, Saatchi & Saatchi India, BBH India & Propagate India, talks to Christina Moniz about… March 18, 2026 09:16 IST
After hours with Yashraj Bhardwaj,Co-founder & CSO, Plannex Recycling and Petonic AI Premium Story “Weekends are often catch-up time. I’m not very active on WhatsApp during the week, so Sunday mornings are usually me… March 16, 2026 09:36 IST
India’s biggest wealth gainer of 2025 with $10bn net worth isn’t a tech founder, it sells bhujia What made Haldiram so big as a brand? The story begins with a boy in Bikaner experimenting with a humble… Updated: March 14, 2026 09:13 IST
Why is Deepika Padukone’s 82°E spending Rs 1.76 to earn every Re 1 – Revenue drops 30% in FY25 Total expenditure declined by about 45% year-on-year because of lower advertising and operating costs. The company also reported lower spending… March 10, 2026 09:27 IST
Interview: Meghna Apparao, director, e-commerce & retail (India), Meta Premium Story Meta and the Retailers Association of India (RAI) recently released a whitepaper outlining how AI, creators, short-form video and messaging… February 27, 2026 09:33 IST
How brands are gearing up to deal with age-based restrictions Premium Story With age-based restrictions on social media, advertisers will likely see an initial disruption, particularly in categories such as beauty, fast… February 23, 2026 09:41 IST
After Hours with Arnab Banerjee, MD & CEO, CEAT Tyres Premium Story The most exciting part has been the constant process of learning by doing, and learning from everyone around us —… February 23, 2026 09:37 IST
Table for one – How marketers are targeting solo consumption Across dining, travel and entertainment, solo consumption is no longer an oddity but a lifestyle signal. Updated: February 20, 2026 08:12 IST
‘If (brands) don’t use the new methods, they get taken apart’: Martin Sorrell, founder and executive chairman, S4 Capital Martin Sorrell, founder and executive chairman of S4 Capital, talks to Christina Moniz about the need for agencies to re-examine… Updated: February 13, 2026 05:55 IST
After Hours with Shreya Mishra, CEO and Co-Founder, SolarSquare Premium Story We are a high growth start-up and as the CEO I have to manage going wide vs going deep on… February 10, 2026 09:30 IST
Taking the road less travelled Premium Story It will take more than visual appeal for noice to stand out in a tough market February 6, 2026 09:53 IST
Interview: Aditya Kanthy, president & MD, Omnicom Advertising India Premium Story Aditya Kanthy, who was appointed president & MD of Omnicom Advertising India, talks to Christina Moniz about the restructuring of… February 4, 2026 09:13 IST
Iran, US-Israel war LIVE updates: ‘I don’t think about Americans’ financial situation,’ Trump downplays economic pain; Brent crude at $107/bbl