Advertisement News: Advertisement Latest News, Advertisement Today news, Advertisement Breaking News

TV Ratings Deadlock: MIB Suspending BARC Licence Ahead of Festive Season Disrupts ₹38,000-Crore Market

TV ratings blackout may stretch beyond weeks, disrupting festive ad plans

The TV industry last experienced a significant ratings blackout during the transition from TAM to BARC in April 2015, when…

Updated: July 6, 2026 05:39 IST

AI is misrepresenting India’s most regulated financial brands Premium Story

Sixty-eight percent of regulated brands do not appear in the AI answers being given to their own customers, investors, and…

Updated: June 3, 2026 14:40 IST

The Hybrid Marketing Evolution and the Fight to Preserve Creative Integrity

Creativity & accountability get their day in the sun Premium Story

Top marketing minds from Zepto, Visa, Godrej, IBM, and HDFC Bank discussed the rise of hybrid operating structures, the limitations…

May 23, 2026 20:54 IST

After hours with Neil Sonawala, Managing Director, Zen Diamond India Premium Story

Explore the leadership philosophy of Zen Diamond’s Managing Director, where craftsmanship meets consistency.

April 13, 2026 05:30 IST

How Gen Alpha is Redefining India’s Family Shopping Cart

New rules of building GenAlpha brands

Brands will need to live in Gen Alpha’s world and make ethics a core part of their DNA to build…

March 30, 2026 06:00 IST

Digital Hits 60% Share as India’s Ad Market Reaches ₹1.55 Lakh Crore

Growth stood at 12% in 2025, says report

Quick commerce set to be fastest growing channel, to reach Rs 6,000 crore

February 19, 2026 00:40 IST

India’s Ad Market to Cross ₹2 Lakh Crore in 2026

Ad market may cross Rs 2 lakh crore this year: WPP Media

Content-driven ads will account for 70% of the market this year

Updated: February 19, 2026 11:51 IST

Moreover, a large part of video content gets distributed through peer-to-peer sharing on WhatsApp, thereby making mobile video not only a viewing habit but a social habit formed by the circulation of content constantly.

India’s mobile ad fatigue: Why rising screen time isn’t translating into impact Premium Story

Smartphones have emerged as the major device for viewing in India irrespective of age and other factors. The recent study…

February 11, 2026 09:36 IST

‘We stand behind what we did’ American Eagle CEO credits Sydney Sweeney ads for sales turnaround

American Eagle CEO Jay Schottenstein, who personally approved the ads, told the WSJ that he instructed employees not to react…

October 1, 2025 11:26 IST

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.

September 24, 2025 14:59 IST

Zee Entertainment, Laxmi Shetty, Industry, FMCG, Punit Goenka, revenue

Laxmi Shetty replaces Ashish Sehgal as Zee’s ad revenue head

Zee Entertainment has appointed Laxmi Shetty as head of ad revenue for broadcast and digital after Ashish Sehgal’s exit. A…

August 26, 2025 21:01 IST

Indian Banks Ramp Up Ad Spend by 160% in Five Years, Shifting Focus to Full-Funnel Marketing. (Image Source: Twitter)

Indian Banks’ ad spends surge 160% in 5 years

Indian banks are strategically increasing their advertising budgets, with a 160% surge over the past five years. This shift reflects…

August 11, 2025 17:24 IST

Google faces risk of data breach as hackers demand firing of two employees, Austin Larsen and Charles Carmakal: Who are they?

EXPLAINER | Why CCI wants a probe into Google’s adtech business

CCI has ordered a probe into Google’s adtech business over alleged abuse of dominance in online display advertising. Here’s what…

August 10, 2025 18:48 IST

Why 3 seconds of your attention means more to brands than 1,000 views

Think about the last ad you actually watched, not just skimmed past or skipped. Chances are, it was short, punchy,…

August 7, 2025 12:47 IST

Indian advertising business, brands, Digital advertising, IPG Mediabrands India

Indian advertising business set to reach Rs 1,476 billion by 2026: Report

Ad market set to hit Rs 1,476 billion by 2026 with 7.8% growth in 2025. Digital leads with 51% share,…

July 3, 2025 17:14 IST

The sound will initially be introduced in Bengaluru, including in-store coolers at retail locations.

PepsiCo’s 7UP unveils its first sonic logo with debut in India

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the…

June 30, 2025 11:01 IST

entertainment, cannes, Cannes Lions International Festival of Creativity, Grand Prix

Beyond the glitz and glam

India’s campaign at Cannes ad fest was a face-saver; but that’s just not good enough.

June 23, 2025 03:00 IST

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400…

June 10, 2025 17:23 IST

Advertisement

Related News

Trending Topics