With less than a month to go before the US Presidential election, it has become evident that it has been a nasty one with negative ad campaigns affecting the voters more than ever. Teenage Dante Latchman from Las Vegas has featured in an ad campaign that had slammed Republican candidate Donald Trump apparently mocking a physically challenged reporter from The New York Times during a rally in South Carolina. Diagnosed with cancer in his spinal cord at the age of one, the 17-year-old, referred to Republican candidate Donald Trump apparently mocking a physically challenged reporter from The New York Times during a rally in South Carolina and said: “I don’t want a president who makes fun of me. I want a president who inspires me. That is not Donald Trump.”
According to political observers, this ad is just one of the many in a bitter presidential campaign that has entered its final weeks in swing states and is marked by an unprecedented number of negative advertisements. On October 5, Democratic candidate Hillary Clinton’s camp released another visceral ad. Titled “Mirrors”, it shows teenaged girls checking themselves on mirrors and cellphone cameras, straightening their clothes, brushing their hair. Then, there are visuals of Trump saying: “I’d looked her right in that fat, ugly face of hers… she is a slob, she ate like a pig”, an Indian Express report said. The ad begins with an image of Hillary hugging an adolescent girl with the voiceover: “I am Hillary Clinton and I approve this message”. The ad concludes with a question: “Is this the president we want for our daughter?” The Trump camp has hit back releasing a TV ad ridiculing Clinton’s recent pneumonia diagnosis, declaring that she does not have the “fortitude, strengths or stamina” to be president.
Then there are ads on military veterans and African-Americans reacting to caustic remarks made by Trump during his different campaign rallies.
On Monday, Clinton’s campaign came out with another ad comparing her Republican rival with the famous bullies of Hollywood movies. It contrasted famous scenes from “Back to the Future”, “The Karate Kid” and “One Flew Over the Cuckoo’s Nest” with Trump’s outrageous remarks against various communities. This ad, too, ends with a message from Hillary saying: “That’s why its important to stand up to bullies wherever they are, and why we shouldn’t let anyone bully his way into the presidency.”