Human evolution would not have endured if the quest to drive more out of the prevailing resources would not have existed. As humans, we are constantly striving to figure out ways to get more out of our existing resources and technology is no different. Today, technology is the key to all our day-to-day activities, be it communicating or entertainment or business solutions. In the years to come, we will see productivity driving growth and demand for technologies considered obsolete such as PCs.
In today’s connected world, people want more out their devices, more out of the already existing technologies. This is where innovation comes to play. How do you convert an obsolete speaker into a Bluetooth audio speaker that is enabled with newer features? How do you convert a tablet into a laptop and hence drive your tablet to do more for you? The answer is simple, ‘Innovation’.
Innovation is one term that can’t unwind when seen in silos. True innovation is that which addresses existing
issues and builds on them thus catering to the unique needs of today’s discerning consumer. It looks for answers rather than building an all new solution. Take for example the genesis of wireless technology where the idea was to be rid of a very simple everyday problem also known as wires! The clutter and obstruction could be addressed with simple radio signals that help connect things wirelessly and hence provide an uncomplicated technology experience for the end users. Today, wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G LTE access points on smartphone and Bluetooth running in everything from smartphones to speakers to tablets. Because wireless technology is so pervasive, and because businesses rely on wireless technology now more than ever, it’s also constantly improving and evolving.
Take Bluetooth for example. With Bluetooth in place, you could use your existing technology and avoid the once ‘un-avoidable’. Bluetooth not only helps the users connect across platforms but also helps uniting things. But we haven’t come as far as we might have thought. Back then, one might have imagined that today, over 100 years later, we would be living in a wireless world. That hasn’t happened yet, but we’re slowly moving toward that ideal all the time. Technological advances have allowed us to create products that are smaller and more powerful.
An invisible game-changer, wireless technology is gradually replacing wires and making the convoluted mess redundant. Because wires have always been a necessary nuisance, consumers are bound to be glad to see them go. Luckily, most of the wireless technology providers have come up with technology that doesn’t make your existing paraphernalia redundant—you can simply add an adapter of sorts to make your technological gadgets wireless enabled.
Wireless connectivity will continue to grow at even faster rates as manufacturers make it easier to integrate these new technologies into their products. While people suggest that the growth of the wireless industry will pose a threat to the PC community, we believe it will help revive the older technologies.
To illustrate it better, take for example the phenomenon that is called smartphones and tablets. These technologies might have introduced millions of people to the connected world, but these very people now want more out of their devices. This underlines why a country like
India is still a big opportunity for PC as well as PC accessory makers. This
further justifies the existence of solutions like the Logitech BT Adapter, wireless speakers like the Logitech X100 & X300 and iPad cases like the Logitech Type+ folios.
The quest for output will motivate the demand for not only PCs but also peripherals. More and more everyday devices—including game consoles, music players, cameras and even cars—are being designed with wireless connectivity in mind. The prevalence of wireless gadgets is changing how people look at their existing devices and I strongly believe that ‘Wireless’ is the solution for increasing productivity of these existing devices.
The writer is managing director ASEAN & India region at Logitech