Trend Micro builds safer mobile gaming experience in India

Heena Jhingan Posted online: Monday, Jul 21, 2014 at 0000 hrs
New Delhi : With the rapid rise of malicious and high­risk mobile apps in today’s increasingly connected digital lifestyles, Trend Micro Inc., a global developer of security software solutions, has come together with mobile game developers from India – CreatioSoft, Tuttifruitti Interactive and Gamania – and around Asia to set up the Safe Gaming Alliance. This announcement signifies Trend Micro’s new focus on the mobile gaming industry, building upon its deep experience in the mobile and social networking space.

As part of this commitment, Trend Micro is introducing the first­of­its kind Dr. Safety mobile security app, together with game developers in an effort to create a world safer for mobile gaming. First launched in Taiwan, the app is now available in the rest of Asia Pacific. It features six secure game technologies including a security certified games recommendations feature, to ensure consumers are downloading legitimate gaming apps for the best possible mobile gaming experience.

Alongside India­based game developers, other mobile gaming developers forming part of the alliance include AppXplore, FunPlus, Games Solution Centre – Singapore, Gumi Asia, Monkey Wrench Games, PIGSSS GAMES and Softstar Entertainment.

“It is anticipated that India will have more smartphone owners by the end of 2014 than there are people living in Australia, Germany, South Korea, Taiwan and United Kingdom combined. This is driving the rapid growth of the mobile app market in India, as more local and international developers expand into India. Mobile gaming will become a key focus area and cybercriminals are bound to capitalize on this growing sector. By working with local partners such as CreatioSoft, Tuttifruitti Interactive and Gamania, we can offer a trusted and secure platform for consumers in India, creating a safer mobile gaming environment for the entire ecosystem,” said Terrence Tang, Senior Director of Consumer Business, Asia Pacific, Trend Micro.

Commenting on this partnership, Ankit Agrawal, Chief Executive Officer of CreatioSoft, a company which designs, develops and distributes cross­platform mobile games said: “Mobile app security remains a huge concern globally. At CreatioSoft, we are taking a step ahead to be part of the Safe Gaming Alliance. In partnership with Trend Micro, the global leader in cloud and data security, we provide millions of users with access to secure, reliable and reputable mobile games. This demonstrates our commitment to create a safer environment for mobile gamers.”